Maptivate is based in science, brought to life by design, and powered by technology.
Transform your business while changing the way your audience experiences and connects with your ideas, content and stories.
Based in science
Did you know your brain has its own GPS?
Modern neuroscience has revealed that our brain has a built-in GPS that helps you remember things better when they’re linked to specific locations. Special cells in your brain, called grid cells and place cells, work together to fix coordinates and organise memories by place – this is why ancient Roman and Greek orators used the concept of “memory palaces” to recall their thoughts.
Inspired by this connection, our Creative Director, Dr. Mary-Jane Walker, asked a pivotal question: How can we make digital products easier to use by working with our natural biology? The solution was Maptivate. We have found that users spend more time engaging with Maptivate than they do on traditional websites—making it clear to us that this way of organising information visually and geographically has tapped into some important elements of our biology. Maptivate also appeals to our natural inclination to explore by layering information and organising it into themes.
Want to learn more? Watch Mary-Jane’s presentation on how Maptivate was designed with our biology in mind.
Brought to life by design
A map is more than just a tool—it’s a canvas for storytelling.
At the core of our design philosophy is the belief that beauty and accessibility can coexist to spark interest and create meaningful experiences.
Our talented team of designers and illustrators craft bespoke designs that align with your brand, ensuring each map captivates the eye while inviting exploration and connection.
By prioritising accessibility in our visual collateral and UX design, we create vibrant landscapes and intuitive layouts that transform your content into an extraordinary journey.
Powered by technology
Maptivate is built on a custom-designed and robust platform in partnership with the developers, GIS specialists and data analysts at OneMap.
Each map leverages the capabilities of Geographical Information Systems (GIS) technology, enabling easy way-finding and navigation. We pride ourselves on smooth and reliable implementation, ensuring that our product consistently delivers an exceptional user experience across all devices.
Upon delivery of the project, you will have access to your own:
Content management system — allowing you and your team to easily edit and update map points and content at any time.
Live data dashboard — revealing points of interest and highlighting user engagement. Use the data to empower you with user insights as to where your impact is greatest and what resonates most with your audience.
Our maps are not just functional—they are powerful tools for audience engagement and strategic decision-making.