Your brain’s inner GPS

Do you ever wonder how your brain remembers where things are?

It turns out that the brain has its own positioning system just like GPS, and scientists won the Nobel Prize in Physiology or Medicine - John O’Keefe, May-Britt Moser and Edvard I. Moser - for discovering the brain’s “inner GPS”.

🧠 One part of the brain’s system (called ‘grid cells’) helps fix your coordinates, while another part (‘place cells’), organises your memories about specific locations.

The discovery of these cells may help scientists understand how we build inner models and how memories are anchored to specific places. So next time you find yourself reminiscing about a favourite childhood memory, thank your brain’s positioning system for the trip down memory lane.

Here’s where Maptivate comes in - we’ve designed it with our biology in mind so that you can experience information in a way that your brain retains it best - by linking it to location!

Want to learn more?

Click here to read the article “The Brain Maps Out Ideas and Memories like Spaces” in Quanta Magazine by Jordana Cepelewicz.